• Work
  • Mater Foundation — Share The Love

THE WORK

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THE THINKING

This campaign allowed people to show appreciation to one another via an interactive message pool. Users could send direct messages of love and thanks to one another, entering their friends in the draw to win a $20,000 trip to Italy for two.

OUTCOMES

The campaign was successful in growing brand awareness and email subscription and delivered a positive branded experience for Mater Foundation.