Services

Web Analytics Consultants

XCOM Media has experienced extraordinary success working with brands to improve their web analytic programs and services.

We understand the equivocal importance of being able to accurately track the success of all digital marketing activity through the setup, configuration and use of tracking services.  We also understand the importance of interpreting and analysing data or trends to inform understanding and ensure clients can continually make ongoing improvements to all key metrics and KPIs.   We have worked with most of the popular web analytics solutions including Google analytics, omniture, web trends, hbx and many other popular tools.

XCOM Media uses a combination of analytic and data analysis tools, as well as a XCOM Media in-house developed xDigital Analytics program which provides extended email reporting capabilities for clients.

This advanced tool allows XCOM Media to provide its clients;

• Email reporting
• KPI analysis
• Email template overlay reporting
• Graphical representation of results
• Advance viral analysis

XCOM Media can help brands by providing the rights skills to make sense, meaning and understanding of the data and provide solid recommendations to improve results.