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Quantum of Solace (Bond)

Client: Flight Centre
Flight Centre and Sony Pictures launched a first class prize viral campaign with the winner traveling like James Bond through all the key destinations featured in the Quantum of Solace - James Bond movie.

INTRODUCTION

XCOM Media created the James Bond “Quantum of Solace” viral campaign for Flight Centre Limited and Sony Pictures and campaign partner Virgin Atlantic.

The campaign used several online digital assets including a microsite/campaign site with streaming video and audio edited by XCOM Media for the campaign. The campaign was supported with email marketing including email re-marketing, banner advertising, inbound SMS from in-store banners, Travel Expo signage and a custom built viral marketing back-end system to increase the campaign’s reach.

CAMPAIGN OBJECTIVE

  • Deliver to Flight Centres online and in-store audiences a competition that is exciting and engaging through both online and mobile mediums
  • Generate content sharing through forward to friend email
  • Deliver more than 200,000 forwarded messages from friends
  • Achieve more than 100,000 competition entries
  • Acquire more than 30,000 new email subscribers

 

 

 

CAMPAIGN RESULTS

  • 391,175 Forward to friend messages sent through inbuilt viral engine
  • 203,665 Competition entries
  • 111,108 New subscribers
  • 3 Very happy winners

CAMPAIGN COMPONENTS INCLUDED

  • Purpose built campaign site
  • Streaming video of edited QOS trailer footage
  • Voiceover explaining the competition
  • Edited music to work with voice over
  • Purpose built back-end viral engine with triggered email functionality
  • Inbound SMS registration with triggered SMS entry confirmation
  • Viral emails sent from the back-end system from competition entrants inviting their friends to enter the competition
  • Launch email to Flight Centre subscribers
  • Re-marketing email to non-openers of the launch campaign
  • Online banners on Flight Centre’s website
  • In-store promotional window signage in all Flight Centre Australia stores with an inbound SMS 'call to action' to enter
  • Travel Expo signage displayed in exhibition centres with an inbound SMS registration 'call to action' to enter
  • Online real-time reporting dashboard for client to monitor results
  • Hosting to sustain high traffic volumes and large amounts of data processing

 

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