Services

Email Marketing Campaigns

XCOM Media provides fully managed email marketing capabilities for brands to cut through and establish subscriber engagement.  We know what is needed to create compelling campaigns, which deliver results through the use of best practices and the latest digital technology. XCOM Media helps clients to deliver relevant content through highly targeted campaigns that utilise best practices, email usage behaviour and incorporation of content and social media sharing capabilities.

We specialise in email subscription management and database management through;

• Design of powerful email marketing templates and compliant HTML coding for all major email clients
• Email Campaign Management through concept, implementation and launch
• A/B Testing for email performance optimisation including subject lines and content
• Deliverability Management to ensure messages are delivered to the inbox, including SPAM scoring, feedback loop management, subscriber and email ISP/vendor management
• Industry leading email marketing delivery systems, including self managed and fully outsourced campaign options
• Dynamic Content – heavily personalised email campaigns using subscriber profile or behavioural segmentation information to deliver highly targeted content with maximum relevance, interest and impact
• Campaign metrics and analytics, reporting, trend analysis and recommendations for ongoing improvement
• Privacy compliance and Subscriber preference management

The need to create effective and successful campaigns has never been so important, as brands struggle to push through and create meaningful relationships with their customers.  Email marketing is a powerhorse in the digital marketing suite, due to its low cost, high returns and ability to acquire and retain customers.