Client Showcase

Best Experiences

Client: Tourism Queensland
Tourism Queensland - Best experiences campaign helped further promote and increase additional interest in The Best Job in the World campaign and is internationally recognised as one of the most successful and original digital campaigns ever produced.

BACKGROUND

Tourism Queensland requested Banjo Advertising Brisbane and XCOM Media to come up with a concept for the Best Job in The World Blog site that would continue to generate interest in the Best Job campaign site and offer a prize that tied back to the Islands of the Great Barrier Reef.

Banjo and XCOM collaborated to deliver a concept called 'The Best Experience in the World' which would again generate a large amount of publicity and deliver exceptional results for the client.

The concept involved site visitors entering a competition to win a trip to the Islands of the Great Barrier Reef for up to 7 weeks and gave them the opportunity to invite 3 of their mates to join them if they won.

CAMPAIGN COMPONENTS

• Microsite
• PR
• Social Media
• Email Marketing

OBJECTIVES

• Generate a spike in traffic to Island Reef Job blog site at the half-way point of Ben's tenure as Island Caretaker
• Achieve 10,000 entries into the competition from around the world
• Generate 30,000 Forward to Friend messages through the campaign site
• Acquire 10,000 new subscribers to receive campaign updates

RESULTS

The Best Experience in the World campaign far exceeded all KPI's with interest driven from both competition entrants and media outlets.

CREDITS

Credits – Best Experience Campaign