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Passport to Shine – Tourism Queensland Facebook Application launches new global brand with astonishing results - Case Study

20 May 2011

Passport to Shine delivered an engaging and powerful consumer campaign for Tourism Queensland, spreading the new brand "Queensland – where Australia shines" globally and achieved enormous growth for the brand across both facebook and email.

XCOM Media and Tourism Queensland are pleased to release a full detailed case study including campaign results and guiding strategies that has allowed the campaign to reach all regions in the world, with truly incredible and astonishing digital marketing success.

Read the full Tourism Queensland digital marketing case study