Campaign Management
Online campaigns require attention to detail and close management to ensure every detail is perfect. Whether it is an email campaign, viral marketing campaign, SMS, voice, search or totally intergrated campaign the quality of the user experience rests entirely with the campaign manager.
XCOM Media provides complete end to end campaign management from concept, design, build, testing, and optimisation through to email campaign distribution, campaign deployment and reporting.
This includes testing and quality control of technology, creative, copy, user experience, HTML rendering across all major email and browser technology.
Project management and governance form a key part of xcom’s campaign management approach. xcom utilizes an online project management tool called basecamp for client communication which gives both client and XCOM Media realtime view of all project documentation, milestones, project communication, decisions and sign off on deliverables. This gives all stakeholders a clear picture of where a project is in it life cycle with clear transparency of project progress to manage expectations.
XCOM Media has vast experience in managing small, medium and large scale projects for leading Australian and international brands.
XCOM Media is made up of a highly skilled team that provides best practice online marketing services including online strategy and consultancy, design, development, email marketing, mobile marketing, viral marketing, campaign management, technology and tools and campaign analytics.